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Five Old School Public Relations Tricks that Still Work in the Modern World

With more than 16 years of running campaigns in Idaho and developing deep, solid relationships with journalists, in this article, our President, China Veldhouse Gum, shares some of her tricks of the trade for getting your business or organizational message out to your best prospects.

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Our 10 Favorite Political TV Ads of All Time

Our 10 Favorite Political Campaign TV Ads of All Time Effective political TV ads are often game changers. They evoke strong emotions and prompt desired action, specifically a vote for the candidate who runs the ad. Here, we have selected as our 10 best political TV ads of all time spots that delivered powerful images […]

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Welcome, Greg!

  We welcome Gregory Wischer to our team! We are pleased to announce the addition of Greg Wischer to our team! Greg is an Honors student at Boise State University where he majors in International Business with a Minor in Spanish. Greg is a leader on campus and off. He brings a strong work ethic, experience […]

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When your heart aligns with your work, what’s next comes naturally.

“Use your powers for good”, my dear friend tells me, the world renowned speaker and author, Nancy Boskor.  Nancy, also known as a “democracy coach”, travels the world to teach women to be empowered to step up as a leader in their community (and even run for office if it suits them).  She teaches women to […]

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Whether Victory or Defeat– Unity!

“Even though this is late in an election year, there is no way we can go forward except together and no way anybody can win except by serving the people’s urgent needs. We cannot stand still or slip backwards. We must go forward now together.” -Gerald R. Ford 2018 was an historic Primary Election in […]

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Why Social Media is an Integral Part of Your Fundraising Strategy

In my experience, most development folks intuitively know that they should be using social media to achieve their fundraising goals. Yet it can be difficult to explain to our administrators why exactly we want to pursue that avenue. Whether you’re still skeptical of the impact of social media or you need help making the case […]

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